Community Food Bank of New Jersey’s
Blue Jean Ball 2019
Community Food Bank of New Jersey
Liberty State Park, Jersey City, NJ
Inspiration: With this event, we wanted to bring the mission of Community Food Bank of New Jersey to life. Serving the 1.2 million New Jersey residents who are facing food insecurity, their commitment to providing food for our neighbors across the state is an important cause. For their biggest fundraiser of the year, we chose to deliver a bold design that communicated their mission fighting hunger.
Cocktail Hour: CFBNJ's logo in flowers lit up the entryway as guests arrived and provided a fun photo moment. Cocktail lounges and bars were set up outside the old Central Terminal at Liberty State Park, providing breathtaking views of downtown Manhattan.
Dinner: For brand recognition, we highlighted the tables in bold monochromatic displays with colors pulled from the CFBNJ logo. Keeping their mission in the forefront of our design, fruits and vegetables were styled along flowers on the dinner table. All food items were donated after the event.
